Stotyboards, Site map & visualisation diagram - Revision

Storyboard components - At least 6 needed for Level 4

• Dialogue - eg. "welcome to UTC" (V.O)
• Sound/Music - Non diagetic, incidental music 
• Camera shot type - Often abbreviated (CU - face, object/ MS - groups, body movement/ LS - location)
• Camera movements - Pan, tracking, zoom
• Camera angles - High, low
• Lighting - High/ low key/ natural
• Camera/ lens type -
• Location - INT. / EXT.
• Transitions/ editing - 'Cut to', Title graphic - Fade up/ fade out 
• Actor directions -
• Timings - Promo average 2 secs
• Scene content/ action - Whats happening in shot
• Scene number - To match script

Story boards in exam:

• No more than 25 minutes in exam
• Writing under drawings is annotation
• Don't draw stick men
• Annotations are as important as your drawing

Site map components -

• Hierarchical structure -  Layout - recognisable to end user and programmer
• Breadcrumb trail - Easy to navigate for end user, freedom to navigate wherever they want, audiences familiar with this,  
• Hyperlinks and buttons - Interactivity, interactive features ( photos, videos, text, animations) relate to brief- important for programmer, social media links (attracts target audience, revenue stream - SYNERGY)
• Pages + Sub Pages - About me page, login/register page
• Trunk

Annotations - Ease of navigation for end user, show where interactive features are, consistent house style on pages and sub pages.

Effectiveness of a visualisation diagram
Effectiveness - Fit for purpose, strength, how well, use full - To prove use examples from the brief, features.

What makes a visualisation diagram effective:

• Allow to see the final look and layout of the product/ illustration to represent layout of a product
• Visualise the house style
• Visualise the page layout
• Allows for feedback from audiences and clients - Views and opinions for changes to be made
• Allows graphic designer and coder to easily collaborate
• They are adaptable (based on feedback) - to appeal to wide target audience
• Annotations for coder and designer - allows designer to explain their ideas and visuals/ coder knows what interactive elements to implement to appeal to audience.

Annotations - House style (colours, font style, images and graphics), consistent housetyle to reinforce brand identity - to fit the requirements of the brief.

Five points:

• Adaptable - Can be changed.
• Feedback - Can gain feedback to improve, from target audience to target them specifically and feedback from client.
• Visualise house style + layout - For graphic designer and coder
• Annotations - Connotations
• Graphic designer

Ineffective -

• Doesn't represent navigation like a site map would/ structure not always clear
• Annotations not clear - If not detailed or connotations of appeal to audience are not clear it can hinder.
• Illustration - only shows what the product looks like, can be limited with regards to interactivity especially for website or app.

How to structure last question
Introduction - State why the document is inmportant in the development stages of making the product.
Effectivness - 5 reasons why the document is effective or usefull - support with examples from the brief.
Ineffectivness - 2-3 reasons of how the document may not be effective/ usefull.
Conclusion - Overal, xyz is an effective document in the development stages of making a xyz.

LO4: Site structure diagram

A site structure diagram is used to plan the layout of a website, often used for interactive media products eg: websites, games, apps.
Also shows how end user is going to use it.

A diagram that represents the navigation for the end user when using a interactive product.
Used by programmer/ coder

Navigation refers to how we get around something for example in a media product a page would have hyperlinks, buttons,

Annotations should include:
House style - consistent
Why links have been chosen/ sub pages related to pages
Links to scenario/ brief and audience needs
Hyperlinks and where they will take the audience
Explained interactive elements
Explain of how layout and features would apeal to target audiance.

Interactive features would include things such as photos, videos, sound.

LO4 BARB Analysis

Oliver Fletcher


From the data obtained from BARB for Channel 4 it can be seen that this broadcaster has a large and varied demographic, this is because within the top most viewed programmes there is a large variety of genres ranging from documentaries to dramas. However, it can be inferred that the target audience for this broadcaster is that of an older demographic this is because a large majority of popular programming shown is broadcasted at later times of a round 9pm this shows that the content would be more mature, consequently appealing to a more mature audience also. The type of programing would also be seen to appeal to both genders due to the variety, for example the program ' SAS: Who dares wins' would cater for majority male demographic due to the content being synonymous with that which would appeal for male. On the contrary to the past paced, action packed nature of this show channel 4 also broadcasts popular shows such as ' Married at first sight' which would be seen to appeal to a more female orientated audience. This variety of both educational and entertaining content for a large range of audiences results in Channel 4 having a larger appeal and a relatively even view figures throughout their programing aside from their flagship shows such as gogglebox which greatly contrast the views seen from some of its main competitors.

LO3: Primary research mock feedback

Refer to audiance
Devlop answers - eg both positives and negatives (negative feedback could delay project)

Underline key words from the question

Identify - A word or sentance        (P)    1-2 marks

Explain- give reasons "because"   (M)   3-6 marks

Evaluate - Strenghts/weaknesses, examples, link to brief  (D)

Lo4: Question 10 - Evaluation question

Evaluate - Advantages/ disadvantages
A pre production document eg. swot analysis, mood board, mind map, story board, blue sky thinking, visualisation diagram, script, site map diagram.
Conventions - Advantages
Consequences of missing/ incomplete information, what other pre production document is needed to support(visualisation diagram may need site structure diagram) - Disadvantages

Effectiveness - How useful the product/ document is/ why it is important. Link to scenario. Shows understanding of conventions.

Need to use examples from the brief.
Explain why something is effective or not
Effective on brief & target audience
Written in full sentences

Level 4 - 15 marks plus
20 mark question - 20-25 minutes on question

LO3/4 - Visulisation Diagram

Questions 8 and 9 out of six marks - need to draw two pre production documents.


Conventions of a poster:
Poster - portrait
Brand name/ mast head - always at top
Product image
Product description
House style - font style, colours, graphics/ images
Slogan
Logo
Social media links

Review - sells product

Annotations

Justify designs directly link to brief  - justify housestyles etc

In sentances - using key terms

LO3: Research

1) Research takes place in the pre production stage as the feedback affects how the product is produced.
2) Research can be obtained through things such as surveys and questionnaires, classified by either primary or secondary research. An example of secondary research would include things such as articles or newspapers.

Types of research
Audience Research - Information gathered about those who view the final product. Need to look at interests of audience based on demographics.

Market Research - Information about who the product is intended to appeal to/ the target market and possibly what similar products are available. Is there a gap in the market?

Product Research - Research about the product could include things such as previous successes or failures in the type of product. Allows to plan for a better/ more appealing final product. -- Collecting source material(depends on the media product). Establish how viable the project is. Will it be a success? Is it worth making? Film Locations

Who conducts research?

NRS (National readership survey)
BARB (Broadcasters Audiance Research Board)
RAJAR (Radio Joint Audiance Research)
Ipsos MORI
Touchstone research Inc