2) Research can be obtained through things such as surveys and questionnaires, classified by either primary or secondary research. An example of secondary research would include things such as articles or newspapers.
Types of research
Audience Research - Information gathered about those who view the final product. Need to look at interests of audience based on demographics.
Market Research - Information about who the product is intended to appeal to/ the target market and possibly what similar products are available. Is there a gap in the market?
Product Research - Research about the product could include things such as previous successes or failures in the type of product. Allows to plan for a better/ more appealing final product. -- Collecting source material(depends on the media product). Establish how viable the project is. Will it be a success? Is it worth making? Film Locations
Who conducts research?NRS (National readership survey)
BARB (Broadcasters Audiance Research Board)
RAJAR (Radio Joint Audiance Research)
Ipsos MORI
Touchstone research Inc
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