LO4 BARB Analysis

Oliver Fletcher


From the data obtained from BARB for Channel 4 it can be seen that this broadcaster has a large and varied demographic, this is because within the top most viewed programmes there is a large variety of genres ranging from documentaries to dramas. However, it can be inferred that the target audience for this broadcaster is that of an older demographic this is because a large majority of popular programming shown is broadcasted at later times of a round 9pm this shows that the content would be more mature, consequently appealing to a more mature audience also. The type of programing would also be seen to appeal to both genders due to the variety, for example the program ' SAS: Who dares wins' would cater for majority male demographic due to the content being synonymous with that which would appeal for male. On the contrary to the past paced, action packed nature of this show channel 4 also broadcasts popular shows such as ' Married at first sight' which would be seen to appeal to a more female orientated audience. This variety of both educational and entertaining content for a large range of audiences results in Channel 4 having a larger appeal and a relatively even view figures throughout their programing aside from their flagship shows such as gogglebox which greatly contrast the views seen from some of its main competitors.