Evaluate - Advantages/ disadvantages
A pre production document eg. swot analysis, mood board, mind map, story board, blue sky thinking, visualisation diagram, script, site map diagram.
Conventions - Advantages
Consequences of missing/ incomplete information, what other pre production document is needed to support(visualisation diagram may need site structure diagram) - Disadvantages
Effectiveness - How useful the product/ document is/ why it is important. Link to scenario. Shows understanding of conventions.
Need to use examples from the brief.
Explain why something is effective or not
Effective on brief & target audience
Written in full sentences
Level 4 - 15 marks plus
20 mark question - 20-25 minutes on question
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