A site structure diagram is used to plan the layout of a website, often used for interactive media products eg: websites, games, apps.
Also shows how end user is going to use it.
A diagram that represents the navigation for the end user when using a interactive product.
Used by programmer/ coder
Navigation refers to how we get around something for example in a media product a page would have hyperlinks, buttons,
Annotations should include:
House style - consistent
Why links have been chosen/ sub pages related to pages
Links to scenario/ brief and audience needs
Hyperlinks and where they will take the audience
Explained interactive elements
Explain of how layout and features would apeal to target audiance.
Interactive features would include things such as photos, videos, sound.
Friday, 25 November 2016
Wednesday, 23 November 2016
LO4 BARB Analysis
Oliver Fletcher
From the data obtained from BARB for Channel 4 it can be seen that this broadcaster has a large and varied demographic, this is because within the top most viewed programmes there is a large variety of genres ranging from documentaries to dramas. However, it can be inferred that the target audience for this broadcaster is that of an older demographic this is because a large majority of popular programming shown is broadcasted at later times of a round 9pm this shows that the content would be more mature, consequently appealing to a more mature audience also. The type of programing would also be seen to appeal to both genders due to the variety, for example the program ' SAS: Who dares wins' would cater for majority male demographic due to the content being synonymous with that which would appeal for male. On the contrary to the past paced, action packed nature of this show channel 4 also broadcasts popular shows such as ' Married at first sight' which would be seen to appeal to a more female orientated audience. This variety of both educational and entertaining content for a large range of audiences results in Channel 4 having a larger appeal and a relatively even view figures throughout their programing aside from their flagship shows such as gogglebox which greatly contrast the views seen from some of its main competitors.
From the data obtained from BARB for Channel 4 it can be seen that this broadcaster has a large and varied demographic, this is because within the top most viewed programmes there is a large variety of genres ranging from documentaries to dramas. However, it can be inferred that the target audience for this broadcaster is that of an older demographic this is because a large majority of popular programming shown is broadcasted at later times of a round 9pm this shows that the content would be more mature, consequently appealing to a more mature audience also. The type of programing would also be seen to appeal to both genders due to the variety, for example the program ' SAS: Who dares wins' would cater for majority male demographic due to the content being synonymous with that which would appeal for male. On the contrary to the past paced, action packed nature of this show channel 4 also broadcasts popular shows such as ' Married at first sight' which would be seen to appeal to a more female orientated audience. This variety of both educational and entertaining content for a large range of audiences results in Channel 4 having a larger appeal and a relatively even view figures throughout their programing aside from their flagship shows such as gogglebox which greatly contrast the views seen from some of its main competitors.
Monday, 21 November 2016
LO3: Primary research mock feedback
Refer to audiance
Devlop answers - eg both positives and negatives (negative feedback could delay project)
Devlop answers - eg both positives and negatives (negative feedback could delay project)
Underline key words from the question
Identify - A word or sentance (P) 1-2 marks
Explain- give reasons "because" (M) 3-6 marks
Evaluate - Strenghts/weaknesses, examples, link to brief (D)
Lo4: Question 10 - Evaluation question
Evaluate - Advantages/ disadvantages
A pre production document eg. swot analysis, mood board, mind map, story board, blue sky thinking, visualisation diagram, script, site map diagram.
Conventions - Advantages
Consequences of missing/ incomplete information, what other pre production document is needed to support(visualisation diagram may need site structure diagram) - Disadvantages
Effectiveness - How useful the product/ document is/ why it is important. Link to scenario. Shows understanding of conventions.
Need to use examples from the brief.
Explain why something is effective or not
Effective on brief & target audience
Written in full sentences
Level 4 - 15 marks plus
20 mark question - 20-25 minutes on question
A pre production document eg. swot analysis, mood board, mind map, story board, blue sky thinking, visualisation diagram, script, site map diagram.
Conventions - Advantages
Consequences of missing/ incomplete information, what other pre production document is needed to support(visualisation diagram may need site structure diagram) - Disadvantages
Effectiveness - How useful the product/ document is/ why it is important. Link to scenario. Shows understanding of conventions.
Need to use examples from the brief.
Explain why something is effective or not
Effective on brief & target audience
Written in full sentences
Level 4 - 15 marks plus
20 mark question - 20-25 minutes on question
LO3/4 - Visulisation Diagram
Questions 8 and 9 out of six marks - need to draw two pre production documents.
Conventions of a poster:
Poster - portrait
Brand name/ mast head - always at top
Product image
Product description
House style - font style, colours, graphics/ images
Slogan
Logo
Social media links
Conventions of a poster:
Poster - portrait
Brand name/ mast head - always at top
Product image
Product description
House style - font style, colours, graphics/ images
Slogan
Logo
Social media links
Review - sells product
Annotations
Justify designs directly link to brief - justify housestyles etc
In sentances - using key terms
Monday, 14 November 2016
LO3: Research
1) Research takes place in the pre production stage as the feedback affects how the product is produced.
2) Research can be obtained through things such as surveys and questionnaires, classified by either primary or secondary research. An example of secondary research would include things such as articles or newspapers.
Types of research
Audience Research - Information gathered about those who view the final product. Need to look at interests of audience based on demographics.
Market Research - Information about who the product is intended to appeal to/ the target market and possibly what similar products are available. Is there a gap in the market?
Product Research - Research about the product could include things such as previous successes or failures in the type of product. Allows to plan for a better/ more appealing final product. -- Collecting source material(depends on the media product). Establish how viable the project is. Will it be a success? Is it worth making? Film Locations
BARB (Broadcasters Audiance Research Board)
RAJAR (Radio Joint Audiance Research)
Ipsos MORI
Touchstone research Inc
2) Research can be obtained through things such as surveys and questionnaires, classified by either primary or secondary research. An example of secondary research would include things such as articles or newspapers.
Types of research
Audience Research - Information gathered about those who view the final product. Need to look at interests of audience based on demographics.
Market Research - Information about who the product is intended to appeal to/ the target market and possibly what similar products are available. Is there a gap in the market?
Product Research - Research about the product could include things such as previous successes or failures in the type of product. Allows to plan for a better/ more appealing final product. -- Collecting source material(depends on the media product). Establish how viable the project is. Will it be a success? Is it worth making? Film Locations
Who conducts research?NRS (National readership survey)
BARB (Broadcasters Audiance Research Board)
RAJAR (Radio Joint Audiance Research)
Ipsos MORI
Touchstone research Inc
Friday, 11 November 2016
LO4: Question 8 + 9 of the unit 2 exam
In the exam you will have to draw two pre production documents based on scenario/brief.
Marks awarded on:
Content [1 mark max]
Does your drawing look like the product (key features) you've been asked to draw.
Fitness for purpose [3 marks max]
Just like the content, this one is about the features of what you have drawn being relevant for the brief/ scenario.
Use of annotations to justify your decision [2 marks max]
Making detailed notes to explain:
House style - Colours, font style, graphics/images. = Creates brand
Appeal to target audience
The brief
Marks awarded on:
Content [1 mark max]
Does your drawing look like the product (key features) you've been asked to draw.
Fitness for purpose [3 marks max]
Just like the content, this one is about the features of what you have drawn being relevant for the brief/ scenario.
Use of annotations to justify your decision [2 marks max]
Making detailed notes to explain:
House style - Colours, font style, graphics/images. = Creates brand
Appeal to target audience
The brief
LO4: Visualisation diagram
LO4: Visualisation diagram
Visualisation diagram: This is a sketch that represents the layout of a product.
Visualisation diagram: This is a sketch that represents the layout of a product.
-Media products that could use this include things such as web (wireframe), magazine, poster, leaflet. - Needed by all print products in the pre production stage.Home screen - first/ main screen of an app/game/website.
Foodle analysis -
Mast head/ title - At the top (first thing seen)
Images/ Pictures - Interactive feature, Relating to the app
Tiles - eg. map = convention, interactive feature. Messages, allow communication with other users (Interactive), Profile, identity- Photo ,user name, information about yourself. Settings, personalisation.
In exam write about the colours/ images/ font style and justify based on scenario.
Monday, 7 November 2016
LO3: Forms
Once a production schedule of the tasks are organised, the following forms would need to be created:
Call Sheet
Consent Form
Location release
Call Sheet
Consent Form
Location release
Call sheet -To outline the resources of a production and so everyone in the production knows when theyre required. Used in film production or possibly photo shoot etc. Made before the shoot so everyone knows what is required.
Contingencies - Back up plan organised in planning stages.
LO3: Production Schedules and forms
1: Production schedule includes the locations, timings/milestones, tasks, resources, personnel and costings.
2: This is important because it allows the cast and crew to have an understanding of what they need to do and be well organised.
Production schedule - Used by director in addition to everyone else involves and made by the producer.
Identify one type of project management tool that could be used to keep track of the project tasks and explain why it is suitable for this task [3]
One example of a project management tool that could be used to keep track of projects tasks and to create a production schedule would be Microsoft Excel. This would be suitable for the task as it allows the producer to easily create, edit and adjust their schedule in addition to this, the software formats the information into a well organised and clear table therefore allowing those who use the schedule during the production of the game easy and quick access to what information they require.
2: This is important because it allows the cast and crew to have an understanding of what they need to do and be well organised.
Production schedule - Used by director in addition to everyone else involves and made by the producer.
Production schedule for the road safety scenario.
A production schedule is know as a project management tool.
Used Microsoft excel - easily add and edit information, clear layout in tables.
Identify one type of project management tool that could be used to keep track of the project tasks and explain why it is suitable for this task [3]
One example of a project management tool that could be used to keep track of projects tasks and to create a production schedule would be Microsoft Excel. This would be suitable for the task as it allows the producer to easily create, edit and adjust their schedule in addition to this, the software formats the information into a well organised and clear table therefore allowing those who use the schedule during the production of the game easy and quick access to what information they require.
Assesor Charlotte: A production management tool is a production scedule. Excel would be used to create a producton scedule. Things included in a production schedule are: Milestoness, Time scales, tasks etc. Its suitable because it shows the cronological order of the tasks to be done(the work flow).
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