Revision

Identify and explain a suitable revenue stream for a website (3)

Revenue stream - funding/ money to pay for the production
     - Sponsorship, advertising, crowd funding(however not applicable to website question)
1-state example of revenue stream - pop ups, sponsorship
2- example - designer/clothing brands
3-why? - because they target the same audience as xyz


Legal and ethical
Legal - gaining permission

• freedom of information - public sector organisations making information accessible for public.
• data protection - protecting personal information
• intellectual property - ownership of designs/ products
• copyright, designs and patents act - images, text music
• liable - spoken word deformation
• slander - written word

Identify and explain one legal issue and the impact it could have on the production of a app.
1) copyright, designs and patents
2)Images of food, location, logos etc
3)Gain permission for images to prevent prosecution or delay in the production.

Ethical - offencive
representations of people - ethnicity, size, gender etc - to appeal to diverse audience .

Regulatory bodys
website app
ASA
W3C

Evaluation question - Visualisation Diagram /storyboard

1) Introduction - State why a visualisation diagram is effective {illustration to represent the design/ layout of  the final product supported with annotations.

2) Effective features of visualisation diagram - Explain why + examples from the brief (5)

3) Ineffective (2)

4) Conclusion

Storyboard
Title graphics
Product - close up
camera movements
Every square "non diagetic music"


Regulatory bodies

Stotyboards, Site map & visualisation diagram - Revision

Storyboard components - At least 6 needed for Level 4

• Dialogue - eg. "welcome to UTC" (V.O)
• Sound/Music - Non diagetic, incidental music 
• Camera shot type - Often abbreviated (CU - face, object/ MS - groups, body movement/ LS - location)
• Camera movements - Pan, tracking, zoom
• Camera angles - High, low
• Lighting - High/ low key/ natural
• Camera/ lens type -
• Location - INT. / EXT.
• Transitions/ editing - 'Cut to', Title graphic - Fade up/ fade out 
• Actor directions -
• Timings - Promo average 2 secs
• Scene content/ action - Whats happening in shot
• Scene number - To match script

Story boards in exam:

• No more than 25 minutes in exam
• Writing under drawings is annotation
• Don't draw stick men
• Annotations are as important as your drawing

Site map components -

• Hierarchical structure -  Layout - recognisable to end user and programmer
• Breadcrumb trail - Easy to navigate for end user, freedom to navigate wherever they want, audiences familiar with this,  
• Hyperlinks and buttons - Interactivity, interactive features ( photos, videos, text, animations) relate to brief- important for programmer, social media links (attracts target audience, revenue stream - SYNERGY)
• Pages + Sub Pages - About me page, login/register page
• Trunk

Annotations - Ease of navigation for end user, show where interactive features are, consistent house style on pages and sub pages.

Effectiveness of a visualisation diagram
Effectiveness - Fit for purpose, strength, how well, use full - To prove use examples from the brief, features.

What makes a visualisation diagram effective:

• Allow to see the final look and layout of the product/ illustration to represent layout of a product
• Visualise the house style
• Visualise the page layout
• Allows for feedback from audiences and clients - Views and opinions for changes to be made
• Allows graphic designer and coder to easily collaborate
• They are adaptable (based on feedback) - to appeal to wide target audience
• Annotations for coder and designer - allows designer to explain their ideas and visuals/ coder knows what interactive elements to implement to appeal to audience.

Annotations - House style (colours, font style, images and graphics), consistent housetyle to reinforce brand identity - to fit the requirements of the brief.

Five points:

• Adaptable - Can be changed.
• Feedback - Can gain feedback to improve, from target audience to target them specifically and feedback from client.
• Visualise house style + layout - For graphic designer and coder
• Annotations - Connotations
• Graphic designer

Ineffective -

• Doesn't represent navigation like a site map would/ structure not always clear
• Annotations not clear - If not detailed or connotations of appeal to audience are not clear it can hinder.
• Illustration - only shows what the product looks like, can be limited with regards to interactivity especially for website or app.

How to structure last question
Introduction - State why the document is inmportant in the development stages of making the product.
Effectivness - 5 reasons why the document is effective or usefull - support with examples from the brief.
Ineffectivness - 2-3 reasons of how the document may not be effective/ usefull.
Conclusion - Overal, xyz is an effective document in the development stages of making a xyz.

LO4: Site structure diagram

A site structure diagram is used to plan the layout of a website, often used for interactive media products eg: websites, games, apps.
Also shows how end user is going to use it.

A diagram that represents the navigation for the end user when using a interactive product.
Used by programmer/ coder

Navigation refers to how we get around something for example in a media product a page would have hyperlinks, buttons,

Annotations should include:
House style - consistent
Why links have been chosen/ sub pages related to pages
Links to scenario/ brief and audience needs
Hyperlinks and where they will take the audience
Explained interactive elements
Explain of how layout and features would apeal to target audiance.

Interactive features would include things such as photos, videos, sound.

LO4 BARB Analysis

Oliver Fletcher


From the data obtained from BARB for Channel 4 it can be seen that this broadcaster has a large and varied demographic, this is because within the top most viewed programmes there is a large variety of genres ranging from documentaries to dramas. However, it can be inferred that the target audience for this broadcaster is that of an older demographic this is because a large majority of popular programming shown is broadcasted at later times of a round 9pm this shows that the content would be more mature, consequently appealing to a more mature audience also. The type of programing would also be seen to appeal to both genders due to the variety, for example the program ' SAS: Who dares wins' would cater for majority male demographic due to the content being synonymous with that which would appeal for male. On the contrary to the past paced, action packed nature of this show channel 4 also broadcasts popular shows such as ' Married at first sight' which would be seen to appeal to a more female orientated audience. This variety of both educational and entertaining content for a large range of audiences results in Channel 4 having a larger appeal and a relatively even view figures throughout their programing aside from their flagship shows such as gogglebox which greatly contrast the views seen from some of its main competitors.

LO3: Primary research mock feedback

Refer to audiance
Devlop answers - eg both positives and negatives (negative feedback could delay project)

Underline key words from the question

Identify - A word or sentance        (P)    1-2 marks

Explain- give reasons "because"   (M)   3-6 marks

Evaluate - Strenghts/weaknesses, examples, link to brief  (D)

Lo4: Question 10 - Evaluation question

Evaluate - Advantages/ disadvantages
A pre production document eg. swot analysis, mood board, mind map, story board, blue sky thinking, visualisation diagram, script, site map diagram.
Conventions - Advantages
Consequences of missing/ incomplete information, what other pre production document is needed to support(visualisation diagram may need site structure diagram) - Disadvantages

Effectiveness - How useful the product/ document is/ why it is important. Link to scenario. Shows understanding of conventions.

Need to use examples from the brief.
Explain why something is effective or not
Effective on brief & target audience
Written in full sentences

Level 4 - 15 marks plus
20 mark question - 20-25 minutes on question

LO3/4 - Visulisation Diagram

Questions 8 and 9 out of six marks - need to draw two pre production documents.


Conventions of a poster:
Poster - portrait
Brand name/ mast head - always at top
Product image
Product description
House style - font style, colours, graphics/ images
Slogan
Logo
Social media links

Review - sells product

Annotations

Justify designs directly link to brief  - justify housestyles etc

In sentances - using key terms

LO3: Research

1) Research takes place in the pre production stage as the feedback affects how the product is produced.
2) Research can be obtained through things such as surveys and questionnaires, classified by either primary or secondary research. An example of secondary research would include things such as articles or newspapers.

Types of research
Audience Research - Information gathered about those who view the final product. Need to look at interests of audience based on demographics.

Market Research - Information about who the product is intended to appeal to/ the target market and possibly what similar products are available. Is there a gap in the market?

Product Research - Research about the product could include things such as previous successes or failures in the type of product. Allows to plan for a better/ more appealing final product. -- Collecting source material(depends on the media product). Establish how viable the project is. Will it be a success? Is it worth making? Film Locations

Who conducts research?

NRS (National readership survey)
BARB (Broadcasters Audiance Research Board)
RAJAR (Radio Joint Audiance Research)
Ipsos MORI
Touchstone research Inc

LO4: Question 8 + 9 of the unit 2 exam

In the exam you will have to draw two pre production documents based on scenario/brief.


Marks awarded on:
Content [1 mark max]
Does your drawing look like the product (key features) you've been asked to draw.
 
  Fitness for purpose [3 marks max]
Just like the content, this one is about the features of what you have drawn being relevant for the brief/ scenario.
 
  Use of annotations to justify your decision [2 marks max]
Making detailed notes to explain:
  House style - Colours, font style, graphics/images. = Creates brand
  Appeal to target audience
  The brief

LO4: Visualisation diagram

LO4: Visualisation diagram

Visualisation diagram: This is a sketch that represents the layout of a product.

-Media products that could use this include things such as web (wireframe), magazine, poster, leaflet. - Needed by all print products in the pre production stage.

Home screen - first/ main screen of an app/game/website.

Foodle analysis -

Mast head/ title - At the top (first thing seen)

Images/ Pictures - Interactive feature, Relating to the app

Tiles - eg. map = convention, interactive feature. Messages, allow communication with other users (Interactive), Profile, identity- Photo ,user name, information about yourself. Settings, personalisation.

In exam write about the colours/ images/ font style and justify based on scenario.

LO3: Forms

Once a production schedule of the tasks are organised, the following forms would need to be created:
Call Sheet
Consent Form
Location release

Call sheet -To outline the resources of a production and so everyone in the production knows when theyre required. Used in film production or possibly photo shoot etc. Made before the shoot so everyone knows what is required.

Contingencies - Back up plan organised in planning stages.

LO3: Production Schedules and forms

1: Production schedule includes the locations, timings/milestones, tasks, resources, personnel and costings.
2: This is important because it allows the cast and crew to have an understanding of what they need to do and be well organised.

Production schedule - Used by director in addition to everyone else involves and made by the producer.

Production schedule for the road safety scenario.

A production schedule is know as a project management tool.

Used Microsoft excel - easily add and edit information, clear layout in tables.

Identify one type of project management tool that could be used to keep track of the project tasks and explain why it is suitable for this task [3]

One example of a project management tool that could be used to keep track of projects tasks and to create a production schedule would be Microsoft Excel. This would be suitable for the task as it allows the producer to easily create, edit and adjust their schedule in addition to this, the software formats the information into a well organised and clear table therefore allowing those who use the schedule during the production of the game easy and quick access to what information they require.

Assesor Charlotte: A production management tool is a production scedule. Excel would be used to create a producton scedule. Things included in a production schedule are: Milestoness, Time scales, tasks etc. Its suitable because it shows the cronological order of the tasks to be done(the work flow).

Key personnel in media industries

Key personnel: are important job roles within the three stages of production when creating media.

Types of production

Pre - Production
The planning and drafting stages of a media product. Eg creating scripts, storyboards and identifying necessary locations, props, vfx/sfx and cast
Production
This includes all the actual making of a media product. For example this will involve filming, photography, graphics and sound recording.
Post - Production
This includes any ways in which the media product is edited. For example use of CGI and special effects, digital manipulation, sub-editing processes and audio editing techniques.#

HMW

Tv Production - The Jonathan Ross Show

In this example the legal issues of Freedom of information Act, slander, copyright designs and patents act, intellectual property and the data protection all have to be considered.
Most importantly the legal issue of slander has to be well considered as this is a topical chat show and therefore it may be easier for comments to come across as being slanderous or deformative which could result in fines or possible lawsuits for the production company. Other issues such as the copyright and patents act and intellectual property rights also have to be considered as videos and images are used throughout the show which would need to be licensed or given permission to prevent later legal implications.
Governing bodies: This type of production is governed most by ofcom as they regulate communication services throughout the uk and this production is being broadcasted meaning it has to be regulated. Additionally, the governing bodys ASA and PRS cover this show as this production will be advertised and the show also includes live music which will need licenses to broadcast.

Social Media Campaign -  Stoptober

In this example the legal issues of Data protection act, freedom of information act, intellectual property  rights and the copyright designs and patents act all need to be considered. Most importantly the data protection act has to be strictly followed as this campaign is likely to obtain alot of personal information of those involved and it is there duty to keep this protected and personal, failure to do so could result in serious prosecution or a possible fine of up to £500,000. In addition to this other issues such as the copyright and patents act and intellectual property rights also have to be considered as in the campaign it is likely that videos, music and graphics all of which need to have the rights for.
This type of production is most affected by the ASA as they have a duty to regulate all types of adverts across all media and therefore this advertising campaign would be closely regulated.

Digital Animation - The Simpsons

Similar to the the tv production the digital animation also has to consider legal issues such as of Freedom of information Act, slander, copyright designs and patents act and intellectual property act. Most importantly with this type of animation slander has to be taken into consideration as a persons character does not want to be portrayed in a negative manner or in way that would damage the real persons reputation failure to do so could result in serious fine or law suit.
This type of production is governed most by ofcom as they regulate communication services throughout the uk and this production is being broadcasted meaning it has to be regulated. The PRS could also regulate this show as they is music used occasionally and this has to be fairly licensed.

Radio Production - Radio 1 (Newsbeat)

The legal issues a radio production has to consider include things such as intellectual property act, copyright, designs and patents act, slander and possibly freedom of information act. Most importantly slander has to be well considered. The radio production would not want to broadcast anything slanderous or false to an impressionable audience to avoid a large financial loss. Furthermore, the radio company could use the freedom of information act to obtain information to the use in the informative radio broadcast. However, they also need consider copyright laws as they are using other artists materials.
This type of media product will be governed by both ofcom and PRS.This is because the media is broadcasted across the uk and also music/ sex are used throughout which have to payed for accordingly.

Graphic Novel - Batman

The legal issues a graphic novel has to consider include things such as intellectual property act, copyright, designs and patents act and liable. The novel has to avoid making any written statements that are untruthful and is potentially damaging to a persons reputation as this can result in serious legal repercussions. Similarly, the comic would have to give adequate credit to all those involved and the owners of the imagery to prevent prosecution.
The main governing body for a graphic novel would be

Digital Photographic product - Paparazzi

LO1 - Regulatory Bodies

Regulatory Bodies

Regulatory bodies - Is a governing body that controls how something is done or made etc.
                                 A organisation/ group who checks the output of a media product.

It is important to regulate media products to ensure they follow laws and are apropriate for the audiance to avoid prosecution and the product possiblybeing banned

Regulatory Bodies- OFCOM, ASA, BBFC.

Legal Issues Revision

Freedom of information Act

• organisations - public sector (eg: NHS, Police, Schools) have an obligation to publish/ make available information about what they are doing.
• Pre production - News,
• Conseqences for not having infromation available - Fines, given tine period to get and publish the information

Data Protection Act

• Protects personal data eg: Bank details, address, ethnicity/ religious beliefs, health records
• Organisations have to encrypt, not alowed to be shared,
• Consequences - Sued, fine, prosecuted.
• Pre Production - Client data, audiance personal information eg transactions, e - commerce, surveys, questionaires

Liable

• Deformation, written content that is untrue or damaging to a persons repertation
• Magazines, nespapers, online content (Print)

Slander

• Liable but spoken oposed to written
• Interview, chat show, news, (Video)

Copyright, designs and patents 1988

• gives copyright to someone or organisaion who has created something.
• Music, logos/trademarks, books, films
• Protects someones work
• Rights to controll how it is used by others, owership length changes, counts if in group too.
• Permission needed for reuse            contact via: email, letter, meeting, phone call,

Intellectual property

• Also protects someones work.
• If you create something as part of a company the organisation has the interlectual property.

LO1: Legal Issues Presentation

1. Definition of what it means
2. Three reasons why it is important
3. What are the consequences of not adhering to this law?
4. Find an example of where this legal issue was breached
5. How do this law affect pre-production of a media product? Give examples.

My group:
George
Matt
Oliver

Data Protection Act

Q2

The data protection act controls the way information is handled and gives legal rights to those who have information stored about them.

The data protection act is important as if it is not followed correctly is could result in prosecution and severe legal issues.

The act also protects the privacy of the induviduals in which the informaion is stored about.

Q5
During the pre production of a media product the data protection act affects it in several ways for example. The company is obliged to securely hold the information and details of those involved such as the cast and crew. The production company must also securely dispose of any confidential data

LO1: Legal Issues

Starter Task

What does crowdfunding mean?

Crowdfunding is a when a project is funded by the public via donations. Correct

Sate two advantages for an independent project.

You have more control over the project
You can get donations for any product
Funding goes straight to your project instead of through subsidiaries

State two disadvantages for a independent project.

Less funding

Harder to promote than it would be for a conglomerate

Social media can be used as a form of advertising (e.g. Facebook, Twitter, Instagram)

Assessor: Jacob Wylde

Legal Issues - There are certain rules that companys need to obide by in order to avoid prosecution.

These rules are set by a governing body and include things such as :

• Copyright
• Health and saftey (Risk Assesment)
• Privacy rights
• Permits (Release consent form)

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Freedom of information

Definition of what it means 

Provides public access to information held by public authorities.

Three reasons why it is important

Allows people to check uo and make sure companies are not doing anything wrong.

What are the consequences of not adhering to this law?

Complaints allows you to reconsider any actuation and put right and mistakes without taking formal action.

Find an example of where this legal issue was breached

A council breached the law by not saying how many days two consultans worked or what each was paid.

How do this law affect pre-production of a media product? Give examples.

Use full in documentaries (info readily available/ little research needed.) Eg crime documentary cctv could be used.

Intellectual property rights

Definition of what it means 

Protections granted to creators of copyright, patents, tradmark etc. Cant be used without permision.

Three reasons why it is important

Drives economic growth, supports high paying jobs, helps consumers make and educated choice about the saftey and realiabilty of their purchases.

What are the consequences of not adhering to this law?

Copyright infringment can be filed which could result in the person being prosecuted.

Find an example of where this legal issue was breached

Amazon one click copied by barnes and noble with "exspress lane" lawsuit was settled in 2002

How do this law affect pre-production of a media product? Give examples.

Have to get the rights to images and music used and reuslt in artist and film getting recognition as well as being fairly paid.

Liable and slander

Definition of what it means 

The act of making a written statment thats isnt truthfull and is potentially damaging to a persons reputation.( a type of deformation) - Liable

Slander - same as liable but spoken not written

Three reasons why it is important

To protect yourself from prosecution, to avoid broadcasting false information to an impreshionable audiance, to avoide large finacial loss.

Hinders free speach and protect people from scruitiny

What are the consequences of not adhering to this law?

Formal apoligy, fines, lawsuits

Find an example of where this legal issue was breached

High court case -sally burko made a comment about a politician ( sugesting he was involved in child sex abuse)

Slander - Robbie Williamson look alike damaged reputation of the genuine celebrity. 

How do this law affect pre-production of a media product? Give examples.

Make sure the writen word is true and no deflamitry.

Copyright, designs and patents act 1998

Definition of what it means 

Copyright is claiming ownership of things such as books, movies, images.

Three reasons why it is important

Its a legal requirement, allows you to get credited for wok, it protects your rights.

What are the consequences of not adhering to this law?

Courts can impose potential fine of up to £50,00 and a possible sentence of up to 10 years.

Find an example of where this legal issue was breached

Musican copied a riff and is ordered to pay 200k a day.

How do this law affect pre-prModuction of a media product? Give examples.

Have to be cautions in planning to ensure there is no infrignement or accidental copyright.

LO1: Intoduction booklet